Marketing 100 Essay Example | Topics and Well Written Essays - 2000 words

Marketing 100 - Essay Example The Organic care products are consumable products and majority of its products are for young customers. The main differentiation of Organic Care products is its contents which distinguishes it from other products. Organic Care is a hair care product of ‘Natures Organics’. Organic Care is made from natural elements, instead of commonly used synthetic ingredients. This product helps to cleanse the hair and provide much nourishment. General perspective says that other shampoo brands contain chemicals which can damage the hair of the user. But Organic Care from Natures Organics provides best alternatives to chemical based shampoos. The regular chemical based shampoo is harm for hair and can cause damage to the shine. Organic Care provides good substitutes for other chemical shampoo. Organic Care provides wide range of products which provide customer the freedom to choose. The herbs and natural hair oil in organic products made them special and it can lock the soft smell and shine. Moreover, to provide more efficient customer service, the organisation uses the formula titled ‘natural miracle’ which balances the moisturizer and nourishes the health of the users’ hairs. The consumer can feel their hair soft and manageable, by using these products everyday (Buzzle 2011). 1.2 Current Pricing Price is a vital issue in marketing. The pricing of product affects the product sales and distribution. Many factors have to be considered before deciding the pricing strategy of products. At first the cost of making the product is to be identified. The price must be set in a way that it covers the cost of production and the service cost. The cost of operating the business such as variable cost also needs to be considered for example the salaries of employees, financing cost, inventory cost and others. The market research must be conducted before setting the price of product. The price of the competitors must be observed and then the optimum price ha s to be decided. The cost of Organic Care Normal Balance Conditioner 400 ml pack is 3.45 Dollar in Australia. The other hair care products of Organic Care are Normal Conditioner, Nourish Shampoo, Nourish Conditioner, Heat Protect Conditioner, Colour Shampoo, and Colour Conditioner which costs 3.45 AUD on an average (Natures Organics n.d.). Compared to other similar products, Organic Care is much cheaper. For example, the cost of Nature’s Gate Organics Shampoo is 4.8 AUD for 12 fl oz (340 ml) bottles (Organic Shampoo and Conditioner 2011); Chamomile Lemon Shampoo costs 8.07 AUD for 12 Ounce (355 ml) bottles (Vegan Essentials n.d). Avalon Organics Refreshing Shampoo costs 9.59 AUD for 11 Ounce bottles (325 ml) (Avalon Organics 2011). Desert Essence Organics Thickening Shampoo costs 9.12 AUD of 8 fl oz (237 ml). So it can be seen that Organic Care products are very cheap